We’re thrilled to share the latest recap from our HR GameChangers series! In this third episode, we explored how HR leaders are measuring employee engagement with innovative strategies, particularly by leveraging the right tools and strong leadership.
In case you missed them, here are the first two episodes:
And if you’re not registered for the series, you can register here.
Watch the full conversation from episode 3 below, or keep reading for a quick recap of the highlights.
Measuring Employee Engagement: Quick recap
Here’s an introduction to our incredible panel for this episode:
- Ray Smith, SVP, People & Culture, Arbinger Institute
- Jav Saeidi, HR Director, CTM Biomedical
- Hallie Condon, Sr. Director of People, Chili Piper
Here are some of the key highlights and quotes from the webinar:
Choosing the right engagement metrics matters
The panelists emphasized the importance of selecting the right employee engagement metrics, such as ENPS (Employee Net Promoter Score) or index-based measurements. While ENPS can provide a quick overview of employee sentiment, using a broader set of questions through index-based tools offers more comprehensive insights and a clearer understanding of the employee experience.
“I think what’s really important as HR professionals is just making sure that whatever you’re doing is aligned to the business needs.” – Jav Saeidi
Important metrics to track:
- Employee Net Promoter Score (eNPS)
- Employee Engagement Index
- Participation rates in surveys and company initiatives
- Retention/turnover rates
- Internal promotion rates
- Qualitative feedback from surveys and conversations
AI’s role in helping HR professionals
Processes that used to be time-consuming can now be accomplished significantly faster with the help of AI. The panel shared how they use AI tools to analyze and categorize employee engagement data that they gather from surveys. This saves them time and helps them with data-based decisions.
“AI now allows us to sort data into categories and then those categories become more actionable. It’s a better way to present to overall leadership of here are the trends we’re seeing.” – Ray Smith
Implementing engagement tools
The successful implementation of engagement and measurement tools hinges on aligning business goals with these tools, securing leadership buy-in, and managing change. One of the main barriers to adoption is ensuring that teams understand the value of the tool and are willing to embrace new technology and processes.
“I think one of the key things with getting the big bosses to listen, is understanding what their motivators are. What metrics do they really care about?” – Hallie Condon
Useful tools:
- GoProfiles
- AI-powered survey analysis tools
- Communication platform analytics (e.g. Slack data)
- Regular pulse surveys
Balancing survey frequency to avoid fatigue
The discussion highlighted the balance between gathering regular employee feedback and avoiding survey fatigue. While quarterly surveys can be ideal for staying up-to-date, some organizations may find annual surveys more effective, supplemented by smaller, topic-specific feedback opportunities.
Leveraging participation metrics from other sources can help reduce the burden on employees while still collecting valuable insights.
“Survey fatique is real. If you’re doing something super frequently, they’re going to get burnt out.” – Jav Saeidi
Best practices for collecting and measuring data
- Balance quantitative metrics with qualitative insights
- Tailor metrics and frequency to your organization’s needs
- Use AI to categorize open-ended feedback
- Look for trends across multiple data points
- Act on feedback to build trust and encourage participation
How GoProfiles boosts employee engagement
As discussed in the webinar, tools like GoProfiles are transforming how companies engage their teams. By leveraging AI-powered insights, GoProfiles helps HR leaders identify and address engagement gaps, making it easier to foster meaningful connections and improve the overall workplace experience.

Try GoProfiles for free to see how it can benefit your organization.
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Join the conversation: Register for Episode 4
Don’t miss our next webinar, The Digital Workplace: Trends and Innovations for 2024 on November 7 at 11:30 AM PST.
We’ll explore the latest trends in the digital employee experience, the role of AI and automation in HR processes, and tools that boost employee engagement and productivity. Plus, learn strategies for keeping employees engaged in hybrid and remote settings.
Register now to stay ahead of the game in 2024 and beyond!
