{"id":2136,"date":"2025-08-14T22:45:41","date_gmt":"2025-08-14T22:45:41","guid":{"rendered":"https:\/\/www.goprofiles.io\/blog\/?p=2136"},"modified":"2025-08-14T22:45:42","modified_gmt":"2025-08-14T22:45:42","slug":"hr-gamechangers-episode-12-recap-branding-strategies-internally-and-externally","status":"publish","type":"post","link":"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-12-recap-branding-strategies-internally-and-externally\/","title":{"rendered":"HR GameChangers Episode 12 Recap: Branding Strategies Internally and Externally"},"content":{"rendered":"\n<p><em>A 12-month milestone conversation on leadership brands, social presence, and executive readiness<\/em><\/p>\n\n\n\n<p>The twelfth installment of the HR Gamechangers series pulled back the curtain on what it really takes to rise into a CHRO seat. Moderator Janelle Henry was joined by three seasoned people leaders\u2014Allyson Carr (Cybereason), Vanesa Cotlar (PolicyMe), and Jessica Winder (Colab)\u2014for a fast-paced hour of candid stories and practical frameworks.<\/p>\n\n\n\n<p>This milestone episode surfaced a clear throughline: climbing into the top HR role is as much about business acumen and influence as it is about HR expertise. From building a leadership brand to earning a strategic seat, and from executive positioning to leading with humanity, here are the core themes that emerged and the moments that lit up the chat.<\/p>\n\n\n\n<p>For more HR technology insights, check out our previous episodes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-ep-1-recap-the-new-era-of-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 1:<\/strong> The New Era of Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-ep-2-building-a-thriving-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 2:<\/strong> Building a Thriving Culture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-recap-measuring-employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 3:<\/strong> Measuring Employee Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-recap-digital-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 4:<\/strong> The Digital Workplace&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-recap-enhancing-engagement-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 5:<\/strong> Enhancing Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-6-recap-building-a-resilient-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 6<\/strong>: Building a Resilient Culture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-7-recap-skill-based-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 7:<\/strong> Skill-Based Organizations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-7-recap-skill-based-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 8:<\/strong> Navigating Remote &amp; Hybrid Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-9-recap-ais-role-in-redefining-the-hr-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 9<\/strong>: The Role of AI in HR<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-10-recap-building-compensation-models-that-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 10:<\/strong> Building Compensation Models That Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-11-recap-chros-as-architects-of-business-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 11<\/strong>: How CHROs and CPOs Are Shaping Business Strategy<\/a><\/li>\n<\/ul>\n\n\n\n<p>And if you\u2019re not registered for the series, you can <a href=\"https:\/\/www.goprofiles.io\/hr-gamechangers\" target=\"_blank\" rel=\"noreferrer noopener\">register here<\/a>. And <a href=\"https:\/\/www.linkedin.com\/showcase\/goprofiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow us<\/a> on LinkedIn to never miss a moment!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"HR GameChangers by GoProfiles | Path to CHRO: Branding Strategies Internally and Externally\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RFMDd93d50E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Speakers<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Janelle Henry<\/strong>: Talent and Brand at Stripe, Advisor &amp; Former VP of People at Rad AI &amp; GoProfiles customer (moderator)<\/li>\n\n\n\n<li><strong>Allyson Carr: <\/strong>Chief People Officer at Cybereason<\/li>\n\n\n\n<li><strong>Vanesa Cotlar<\/strong>: VP of People &amp; Culture at PolicyMe<\/li>\n\n\n\n<li><strong>Jessica Winder<\/strong>: SVP of People at Colab<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A distinct leadership brand rooted in authenticity:<\/strong> Clearly signal who you are as a leader, what you stand for, and how you add value. Authenticity builds trust across the organization.<\/li>\n\n\n\n<li><strong>Business fluency deep enough to debate product, revenue, and cost models:<\/strong> Understand your company\u2019s financial drivers, competitive landscape, and KPIs to contribute at the highest strategic level.<\/li>\n\n\n\n<li><strong>A curated social presence that educates, engages, and attracts talent:<\/strong> Share insights and showcase culture to position yourself as a thought leader and talent magnet.<\/li>\n\n\n\n<li><strong>An ever-expanding community of peers who sharpen your perspective:<\/strong> Build a strong network of leaders to exchange ideas, solve challenges, and stay adaptable.<\/li>\n\n\n\n<li><strong>Relentless executive positioning through cross-functional credibility:<\/strong> Earn influence by partnering beyond HR, sharing data-driven insights, and solving business challenges.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Defining and Owning Your Leadership Brand<\/strong><\/h2>\n\n\n\n<p>The conversation opened with an exploration of leadership brands\u2014how HR leaders present themselves, what they stand for, and the perceptions they shape inside and outside their organizations.<\/p>\n\n\n\n<p>For <strong>Vanesa Cotlar<\/strong>, that brand centers on translating strategy into people impact. She\u2019s intentional about framing herself as a <em>business<\/em> leader who happens to specialize in people.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21.png\" alt=\"\" class=\"wp-image-2142\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI always say I\u2019m a business leader first. HR used to be seen as task execution and admin. That\u2019s a very low-value way of looking at people and culture.\u201d<\/p>\n<cite>\u2014<em><em>Vanesa Cotlar<\/em>, VP of People &amp; Culture at PolicyMe<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Moderator <strong>Janelle Henry<\/strong> echoed this sentiment, underscoring that in the CHRO seat, virtually every company challenge is, at its core, a people challenge.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"850\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/06\/06152519\/janelle-henry.png\" alt=\"\" class=\"wp-image-2037\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/06\/06152519\/janelle-henry.png 849w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/06\/06152519\/janelle-henry-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/06\/06152519\/janelle-henry-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/06\/06152519\/janelle-henry-768x769.png 768w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/06\/06152519\/janelle-henry-40x40.png 40w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEverything eventually comes back to people. From compensation and performance to how people are feeling and their tenure with the company, there really aren\u2019t challenges that don\u2019t touch the CHRO world.\u201d<\/p>\n<cite>\u2014Janelle Henry, <em>Talent and Brand at Stripe, Advisor &amp; Former VP of People at Rad AI<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<p>This theme set the tone: your leadership brand should signal that you\u2019re a strategic partner, not a back-office function.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting Into \u201cThe Room Where It Happens\u201d<\/strong><\/h2>\n\n\n\n<p>Once your leadership brand is clear, the next hurdle is ensuring you have influence where the big decisions are made. The panelists agreed: earning and <em>keeping<\/em> a strategic seat requires proactive integration into business conversations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><\/blockquote>\n\n\n\n<p><strong>Allyson Carr<\/strong> built her influence on financial fluency and cross-functional trust, challenging HR leaders to contribute more than just an \u201cHR update\u201d in executive forums.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2.png\" alt=\"\" class=\"wp-image-2143\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOne: get yourself in the conversation and in the deck. Two: when you\u2019re there, actively listen, participate, ask questions, be a business partner, not just the \u2018HR slide.\u2019 The more you can get in the room and share data, share metrics, and ask about other functions, the more you evolve the perception that HR truly understands the business.\u201d<\/p>\n<cite>\u2014<em><em>Allyson Carr<\/em>, Chief People Officer at Cybereason<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<p><strong>Jessica Winder<\/strong> distilled it down to action: you can\u2019t influence what you don\u2019t understand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1.png\" alt=\"\" class=\"wp-image-2141\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGo join other people\u2019s meetings\u2014you can\u2019t influence what you don\u2019t understand. If you are in HR and you\u2019re given an opportunity to go beyond HR and into the business, take it\u2014take it all day long.\u201d <\/p>\n<cite>\u2014<em><em>Jessica Winder<\/em>, SVP of People at Colab<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<p><strong>Vanesa Cotlar<\/strong> emphasized the importance of relationship-building with leaders across the organization from day one.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21.png\" alt=\"\" class=\"wp-image-2142\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223626\/Group-21-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI meet with all the functional leaders, I know how their teams operate and where things could change. I position myself as part of that conversation from day one.\u201d<\/p>\n<cite>\u2014<em><em>Vanesa Cotlar<\/em>, VP of People &amp; Culture at PolicyMe<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The clear takeaway: your seat at the table isn\u2019t granted. It\u2019s earned through presence, preparation, and perspective.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Executive Positioning: Steps Toward the CHRO Seat<\/strong><\/h2>\n\n\n\n<p>The conversation then shifted from influence to <em>readiness<\/em>. How do you position yourself as the obvious choice when the CHRO role opens up?<\/p>\n\n\n\n<p>For <strong>Allyson Carr<\/strong>, it starts with deep business understanding.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2.png\" alt=\"\" class=\"wp-image-2143\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223701\/Group-20-2-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou have to truly understand your business; you have to understand how your company makes money. Know your financials inside and out, the KPIs, and bring data into every conversation.\u201d<\/p>\n<cite>\u2014<em><em>Allyson Carr<\/em>, Chief People Officer at Cybereason<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<p><strong>Jessica Winder<\/strong> noted that senior hiring can be a powerful networking and influence tool. By playing a hands-on role in recruiting executives, she forged early partnerships with CFOs and COOs\u2014relationships that later opened strategic doors.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1.png\" alt=\"\" class=\"wp-image-2141\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2025\/08\/14223529\/Group-20-1-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBeing very strategic about the people that you\u2019re bringing in and making sure that you are already partners with them as soon as they start goes so far.\u201d <\/p>\n<cite>\u2014<em><em>Jessica Winder<\/em>, SVP of People at Colab<\/em><\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<p>From the panelists\u2019 collective experience, a few practical moves stood out for mid-career professionals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand beyond HR<\/strong> \u2013 Take opportunities to step into operations or cross-functional projects.<\/li>\n\n\n\n<li><strong>Master comp and rewards<\/strong> \u2013 Compensation literacy is a fast credibility booster.<\/li>\n\n\n\n<li><strong>Invite non-HR leaders into your world<\/strong> \u2013 Opening HR meetings builds transparency and allies.<\/li>\n\n\n\n<li><strong>Listen first, talk second<\/strong> \u2013 Strategic silence can heighten perceived insight.<\/li>\n<\/ul>\n\n\n\n<p>Each of these moves adds a layer to your executive profile, signaling that you\u2019re not just an HR expert, you\u2019re a business leader ready to take the helm.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Human Side of Leadership<\/strong><\/h2>\n\n\n\n<p>The episode closed on a more personal note: memorable feedback and moments that shaped the panelists\u2019 leadership styles.<\/p>\n\n\n\n<p><strong>Allyson Carr<\/strong> spoke about the power of \u201cwatching and listening\u201d to absorb boardroom dynamics before speaking. <strong>Vanesa Cotlar<\/strong> reminded leaders that audience awareness should guide every interaction, both in person and online.<\/p>\n\n\n\n<p>It was a fitting end to a conversation that balanced strategic ambition with authenticity. The panelists made clear: leadership is a human endeavor first.<\/p>\n\n\n\n<p>Ready to bring more humanity to your work culture? <a href=\"https:\/\/www.goprofiles.io\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Try GoProfiles for free<\/a> and discover a new level of connection.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto py-2\">\n<h4 class=\"wp-block-heading  text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Build a culture of connection and recognition with GoProfiles<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.goprofiles.io\/signup?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=free-trial\" role=\"button\">Try for free<\/a>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4 py-2\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"448\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2024\/09\/25215748\/goprofiles_blog_footer_cta_2x_2x-1.webp\" alt=\"\" class=\"wp-image-1010\" style=\"object-fit:cover\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2024\/09\/25215748\/goprofiles_blog_footer_cta_2x_2x-1.webp 624w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2024\/09\/25215748\/goprofiles_blog_footer_cta_2x_2x-1-300x215.webp 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2024\/09\/25215748\/goprofiles_blog_footer_cta_2x_2x-1-40x29.webp 40w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Join the conversation: Register for Episode 1<\/strong>3<\/h2>\n\n\n\n<p>Don\u2019t miss our next webinar,<a href=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\/episode-10\/key-to-structure-philosophy-and-transparency\"><strong> <\/strong><\/a><strong><a href=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\/episode-13\/hr-crossroads\" target=\"_blank\" rel=\"noreferrer noopener\">HR Crossroads: Balancing AI and People-Centric Organizations<\/a><\/strong>,<strong> <\/strong>on<em> September 18, 2025 @ 11AM PST.\u00a0<\/em><\/p>\n\n\n\n<p>Join us to learn why a strong personal brand is essential for HR leaders aspiring to become CHROs. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\/episode-13\/hr-crossroads\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Register now<\/strong><\/a><strong> to stay ahead of the game in 2025 and beyond!<\/strong><\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover actionable HR branding strategies from top people leaders on building influence, earning a strategic seat, and preparing for the CHRO role.<\/p>\n","protected":false},"author":25,"featured_media":2139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[530],"tags":[],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-gamechangers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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