{"id":2815,"date":"2026-07-31T18:39:37","date_gmt":"2026-07-31T18:39:37","guid":{"rendered":"https:\/\/www.goprofiles.io\/blog\/?p=2815"},"modified":"2026-07-31T18:39:38","modified_gmt":"2026-07-31T18:39:38","slug":"hr-gamechangers-episode-22-recap-employee-experience-playbook","status":"publish","type":"post","link":"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-22-recap-employee-experience-playbook\/","title":{"rendered":"HR GameChangers Episode 22 Recap: Building the People Experience Playbook"},"content":{"rendered":"\n<p>Almost every organization can describe its employee experience. Far fewer can show you the playbook behind it. The holiday gift, the branded backpack, the annual engagement survey \u2014 these gestures all matter, but on their own they don&#8217;t compound. What compounds is a documented system: communication expectations defined at every level, channels that give people a choice in how they receive information, and measurable outcomes attached to all of it so the work survives the next budget cycle. The organizations getting this right start somewhere else entirely \u2014 with the individual employee, and with the manager who delivers most of that experience on the company&#8217;s behalf.<\/p>\n\n\n\n<p>In Episode 22 of the GoProfiles <a href=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\" type=\"link\" id=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\" target=\"_blank\" rel=\"noreferrer noopener\">HR GameChangers series<\/a>, moderator Vernon Ross was joined by internal communications and employer brand leaders working across global manufacturing, media, and the consulting side of the practice to dig into what actually belongs in that playbook \u2014 how to connect people work to business results, what happens when change communications don&#8217;t land, and how to personalize at scale without losing employee trust.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"HR GameChangers by GoProfiles | HR Convergence: Building the People Experience Playbook\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Rk0l-Zy129w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Speakers<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/vernonross\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/vernonross\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vernon Ross<\/a><\/strong>: Executive Comms &amp; AI Strategist (moderator)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/kerryarallen\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/kerryarallen\/\">Kerrya A<\/a><a href=\"https:\/\/www.linkedin.com\/in\/kerryarallen\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/kerryarallen\/\" target=\"_blank\" rel=\"noreferrer noopener\">l<\/a><a href=\"https:\/\/www.linkedin.com\/in\/kerryarallen\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/kerryarallen\/\">len<\/a><\/strong>: Associate Director, Organizational Communications, SiriusXM<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/christinafrantom\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/christinafrantom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Frantom<\/a><\/strong>: Internal Communications Lead, Mercedes-Benz<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/jeremylang1\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/jeremylang1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeremy Lang<\/a><\/strong>: Internal &amp; Executive Communications Leader<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employee experience is built, not announced<\/strong> \u2014 aspirational definitions written in the C-suite stall before they reach anyone. Start with what specific employee groups need, then equip the manager who delivers most of that experience on the company&#8217;s behalf.<\/li>\n\n\n\n<li><strong>Change comms outlive the change<\/strong> \u2014 when the message doesn&#8217;t land, the confusion lasts for years. Leadership, culture, and operations have to move together, or the change is official on paper long before it&#8217;s real for employees.<\/li>\n\n\n\n<li><strong>Your best work is the problem that never happened<\/strong> \u2014 prevention doesn&#8217;t show up on a dashboard, which makes it a budget risk. Build the benchmark early, because programs without measurable outcomes are the first to get cut.<\/li>\n\n\n\n<li><strong>Choice is the playbook<\/strong> \u2014 what an employee needs from you changes as their life does, from a new baby to a career move inside the same company. Document communication expectations at every level, and let people receive information the way that actually works for them.<\/li>\n\n\n\n<li><strong>Experience is what makes speed safe<\/strong> \u2014 AI accelerates whatever you point it at, including the mistakes. Staged rollouts, tiered training, and a clear narrative about what isn&#8217;t being replaced keep adoption ahead of the fear.<\/li>\n\n\n\n<li><strong>Managers aren&#8217;t a distribution channel<\/strong> \u2014 they&#8217;re where a company-wide message becomes personal. Treating them as a relay station wastes the only group positioned to do that translation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why People Experience Starts at the Bottom<\/h2>\n\n\n\n<p>When organizations set out to define their employee experience, the instinct is to start at the top. Leadership sets a vision and announces what people experience means across the business. The panel pushed back on that sequence. Jeremy has watched it stall in tech, manufacturing, and operations alike.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot.png\" alt=\"Jeremy Lang, Internal &amp; Executive Communications Leader, HR GameChangers Episode 22 panelist\" class=\"wp-image-2818\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOrganizations tend to start at the top with something big and aspirational. Success comes when you flip that.\u201d<\/p>\n<cite>\u2014Jeremy Lang, Internal &amp; Executive Communications Leader<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Flipping it means understanding what individual employee groups actually need, then tracing where the interactions are really happening. Those interactions, he noted, are rarely with the C-suite \u2014 far more often they run through a direct manager. The reframe changes the question entirely. Instead of debating what the experience should stand for, leaders start asking whether they are equipping the person who shapes most of an employee&#8217;s day, and the strategy takes shape from the ground up.<\/p>\n\n\n\n<p>For Christina, the challenge is compounded by range. At Mercedes-Benz, warehouse workers, desk workers, and field teams don&#8217;t share a single experience, and a workforce spread across locations and shift patterns can&#8217;t be served by one message. Mapping that range, she noted, is the real work, and no top-down statement gets you there.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Change Comms Outlive the Change<\/h2>\n\n\n\n<p>Kerrya offered the clearest illustration of how much rests on change communications: the change itself is a single moment; the communication around it runs for years. SiriusXM is a portfolio built through acquisition, and the company name doubles as its flagship product \u2014 so internally, the culture can still feel different from one brand to the next.<\/p>\n\n\n\n<p>For Kerrya, this was never one department&#8217;s problem to solve. Leadership sets the foundation, the people team makes a merger feel like the opportunity it can be, and operations aligns the mechanics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"449\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot.png\" alt=\"Kerrya Allen, Associate Director of Organizational Communications at SiriusXM, HR GameChangers Episode 22 panelist\" class=\"wp-image-2820\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot.png 410w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot-274x300.png 274w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot-37x40.png 37w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOften, employees see mergers and acquisitions as a negative. But it could be an exciting environment where there&#8217;s new opportunity.\u201d<\/p>\n<cite>\u2014Kerrya Allen, Associate Director, Organizational Communications, SiriusXM<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Miss any of the three, she argued, and the change becomes official on paper long before it is real for the people living through it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Put a Number on the Problem That Never Happened<\/h2>\n\n\n\n<p>Comms and HR share a measurement problem the rest of the business doesn&#8217;t: their best work shows up as problems that never happened. Christina named it directly. Both functions prevent far more than they produce, and prevention doesn&#8217;t show up in a dashboard. An ounce of prevention is worth a pound of cure, as she put it \u2014 but the pound of cure is the only one with a line item. The stakes, she stressed, are practical.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png\" alt=\"Christina Frantom, Internal Communications Lead at Mercedes-Benz, HR GameChangers Episode 22 panelist\" class=\"wp-image-2819\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhen you don&#8217;t have a number, and you&#8217;re not directly connected to the bottom line, your incentives get deprioritized.\u201d<\/p>\n<cite>\u2014Christina Frantom, Internal Communications Lead, Mercedes-Benz<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jeremy shared a real-world example from a global tech company where he built the internal comms function from scratch. Reach metrics, he found, prove nothing \u2014 publishing to an intranet homepage says nothing about who absorbed the message or acted on it. What worked instead was a quarterly communications survey, essentially NPS for comms, built around one question: whether employees better understood the strategy and their own role in it because of communications. That single line gave him a number to take to leadership and a baseline to measure against, so progress could be tracked rather than claimed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Make the Survey an Experience, Not an Email<\/h2>\n\n\n\n<p>Employee listening usually gets treated as a survey to send. Kerrya&#8217;s team treated it as a product to launch. The friction going in was familiar \u2014 comms asking HR for a few more questions, HR pointing at the long list already there \u2014 but rather than fight for real estate inside the survey, they rebuilt the experience around it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"449\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot.png\" alt=\"Kerrya Allen, Associate Director of Organizational Communications at SiriusXM, HR GameChangers Episode 22 panelist\" class=\"wp-image-2820\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot.png 410w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot-274x300.png 274w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot-37x40.png 37w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt shouldn&#8217;t be a one-way message. It shouldn&#8217;t just come from the comms team. It needs to come from the leaders.\u201d<\/p>\n<cite>\u2014Kerrya Allen, Associate Director, Organizational Communications, SiriusXM<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In practice, that meant a calendar hold spanning the two-week response window, so the reminder surfaced every time someone opened their calendar for another meeting, with Slack nudges running alongside it. But the piece that moved the number was leaders asking their own teams to participate, having already taken it themselves. The result was the strongest participation rate the company had seen.<\/p>\n\n\n\n<p>But the experience only matters if the listening behind it is real. Asked which moments carry the most long-term weight with employees, Christina gave an answer that runs counter to every incentive catalog on the market.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png\" alt=\"Christina Frantom, Internal Communications Lead at Mercedes-Benz, HR GameChangers Episode 22 panelist\" class=\"wp-image-2819\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt has nothing to do with what you give. It&#8217;s whether you&#8217;re listening. Are you actually taking the time to go back to the basics and ask your employees what they want?\u201d<\/p>\n<cite>\u2014Christina Frantom, Internal Communications Lead, Mercedes-Benz<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Her point was that any program built on assumptions about what employees want tends to miss the mark, while asking first \u2014 through surveys and focus groups \u2014 puts the same budget to work. Kerrya extended the thought to the step organizations most often skip: what happens once the responses are in. Employees are told their feedback will shape the company&#8217;s direction, she noted, and then hear nothing back. Transparency about the work happening behind the scenes, even before the answers are finalized, is what people remember.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Actually Belongs in the Playbook<\/h2>\n\n\n\n<p>Vernon framed the scope of the problem. A people experience playbook has to hold the full arc of someone&#8217;s time with a company \u2014 from the first recruiter conversation through to life as an alumnus.<\/p>\n\n\n\n<p>  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"490\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/05\/01140212\/Vernon-Ross.png\" alt=\"Vernon Ross, Executive Comms &amp; AI Strategist, Speaker, Author\" class=\"wp-image-2685\" style=\"width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/05\/01140212\/Vernon-Ross.png 416w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/05\/01140212\/Vernon-Ross-255x300.png 255w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/05\/01140212\/Vernon-Ross-34x40.png 34w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt&#8217;s part of the journey \u2014 from people coming into your companies as a candidate all the way through to a retiree and alumnus. All of those little moments that happen.\u201d<\/p>\n<cite>\u2014Vernon Ross, Executive Comms &amp; AI Strategist, Speaker, Author<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Asked what belongs in that playbook, each panelist pointed to a different piece: how it looks, how it&#8217;s structured, and how it adapts.<\/p>\n\n\n\n<p>For Kerrya, it starts with visual communications, and the principle that internal audiences deserve the same care a company puts into its customer-facing work. Employees should feel like part of the brand. People are served content on their phones, watches, computers, TVs, and in their cars all day, and internal messages compete in that environment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"449\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot.png\" alt=\"Kerrya Allen, Associate Director of Organizational Communications at SiriusXM, HR GameChangers Episode 22 panelist\" class=\"wp-image-2820\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot.png 410w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot-274x300.png 274w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182045\/hr-gamechangers-episode-22-kerrya-allen-headshot-37x40.png 37w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTo make things simple and memorable \u2014 snackable \u2014 a visual asset is something that needs to go into a playbook.\u201d<\/p>\n<cite>\u2014Kerrya Allen, Associate Director, Organizational Communications, SiriusXM<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jeremy focused on defining communication expectations at every level. Writing it down does two things at once. It connects everyone to the same system, and it stress-tests for misalignment that nobody knew existed. It also reveals where the real gap sits: managers written off as weak communicators usually don&#8217;t lack the skill, they lack a clear brief. They imagine it has to be a big production when the fix is a few concrete things to do in a weekly meeting.<\/p>\n\n\n\n<p>Christina&#8217;s answer is choice at every touchpoint, grounded in a fact she argues most experience design ignores.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png\" alt=\"Christina Frantom, Internal Communications Lead at Mercedes-Benz, HR GameChangers Episode 22 panelist\" class=\"wp-image-2819\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNo one employee has a static experience \u2014 not even across their own time as an employee in your organization.\u201d<\/p>\n<cite>\u2014Christina Frantom, Internal Communications Lead, Mercedes-Benz<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>People marry, divorce, have children, and change careers within the same company. A program designed for one version of a person expires quickly. Her team runs brief, frequent video messages instead of long executive addresses, anchors everything to a single parent document on the intranet, and lets people take it in however they prefer \u2014 including the team members who still print things out.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI Is a Speed Tool: Experience Makes It Safe<\/h2>\n\n\n\n<p>Christina&#8217;s organization has been here before. Robotics arrived on the assembly floor decades ago, and reskilling has run continuously ever since. Her favorite illustration is the knocker-upper \u2014 the pre-alarm-clock trade of waking factory and mining shifts by rapping on windows and doors, a thriving little profession wiped out by a single cheap device. The pattern repeats, she noted, but it creates as fast as it removes: her team now employs agent developers doing work that didn&#8217;t exist two years ago. Speed is the part that needs to be governed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png\" alt=\"Christina Frantom, Internal Communications Lead at Mercedes-Benz, HR GameChangers Episode 22 panelist\" class=\"wp-image-2819\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182044\/hr-gamechangers-episode-22-christina-frantom-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAI is a speed tool. And experience is what makes speed safe. If you hand somebody a race car who just got their license, they&#8217;re not even going to be able to make it one lap.\u201d<\/p>\n<cite>\u2014Christina Frantom, Internal Communications Lead, Mercedes-Benz<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kerrya&#8217;s team is pacing it deliberately as well, with staged rollouts of each new tool. They sit inside People and Culture, which makes them early testers \u2014 and the ones responsible for the narrative. That narrative has real work to do: this doesn&#8217;t replace managers, it doesn&#8217;t remove human touchpoints, and it isn&#8217;t unsupervised. The questions employees will ask, she noted, are the ones communicators always answer. Why are we doing this? What does it mean for me? What do I need to do?<\/p>\n\n\n\n<p>Christina&#8217;s organization approached the fluency problem through a belt-based training program. Everyone levels up together, regardless of role, which helps the organization speak one language and puts IT, already fluent, on common ground with everyone else.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Managers Make or Break Personalization<\/h2>\n\n\n\n<p>The panel&#8217;s closing thread was personalization \u2014 something everyone wants, and few deliver fairly across executives, frontline workers, managers, and admins alike. Jeremy&#8217;s honest take was that nobody has it solved, and anyone with a tidy answer probably hasn&#8217;t thought it through. But he named one change worth making now.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot.png\" alt=\"Jeremy Lang, Internal &amp; Executive Communications Leader, HR GameChangers Episode 22 panelist\" class=\"wp-image-2818\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cStop treating managers as part of a cascade, or as part of leader comms. Start thinking of them as a unique group that&#8217;s vital to your ability to personalize.\u201d<\/p>\n<cite>\u2014Jeremy Lang, Internal &amp; Executive Communications Leader<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pushing a single C-suite message down to the frontline, he argued, is no longer a viable strategy. Even where it&#8217;s technically possible, it isn&#8217;t how people take in information anymore. Managers are where a company-wide message becomes personal, and reducing them to messengers wastes the one group that can actually do it.<\/p>\n\n\n\n<p>Christina&#8217;s plants offer a preview of personalization at full infrastructure, and the discipline shows most clearly in timing. They run multiple shifts, so comms operate around the clock, segmented by topic through an employee app. Push notification timing is deliberate because sending too early wakes the night shift, and sending too late misses the day shift on their way home. The goal, she noted, is never to touch people unless the touch is intentional and the data supports it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">From the We to the Me<\/h2>\n\n\n\n<p>Every organization on this panel is solving the same equation under different constraints \u2014 a legacy brand running plants with three generations on the floor, a growing media portfolio built from many brands, a consulting practice watching the pattern repeat across industries. What connects them is a refusal to treat employee experience as a set of one-off perks. Jeremy closed the session with the test that holds the whole playbook together.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"606\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot.png\" alt=\"Jeremy Lang, Internal &amp; Executive Communications Leader, HR GameChangers Episode 22 panelist\" class=\"wp-image-2818\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot.png 606w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-300x300.png 300w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-150x150.png 150w, https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2026\/07\/31182042\/hr-gamechangers-episode-22-jeremy-lang-headshot-40x40.png 40w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBe relentlessly employee-focused. Take everything from the &#8216;we&#8217; to the &#8216;me.\u201d<\/p>\n<cite>\u2014Jeremy Lang, Internal &amp; Executive Communications Leader<\/cite><\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The challenge is real. A frictionless customer experience looks effortless precisely because so much work goes into making it look that way. Internally, the equivalent is being the voice in the room that runs the gut check before anything ships: is this something the company wants to say, or something that solves a problem for the person on the other end? Does it make their work easier, or help them see how their day connects to the bigger picture?<\/p>\n\n\n\n<p>Asked consistently, that question does two things at once: it proves the value of the work, and it makes the experience better. The organizations that get this right treat the employee experience as a system to design, document, and measure \u2014 not a series of disconnected programs.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">For More HR Technology Insights, Check Out Our Previous Episodes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-ep-1-recap-the-new-era-of-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 1:<\/strong> The New Era of Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-ep-2-building-a-thriving-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 2:<\/strong> Building a Thriving Culture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-recap-measuring-employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 3:<\/strong> Measuring Employee Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-recap-digital-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 4:<\/strong> The Digital Workplace&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-recap-enhancing-engagement-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 5:<\/strong> Enhancing Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-6-recap-building-a-resilient-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 6<\/strong>: Building a Resilient Culture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-7-recap-skill-based-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 7:<\/strong> Skill-Based Organizations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-7-recap-skill-based-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 8:<\/strong> Navigating Remote &amp; Hybrid Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-9-recap-ais-role-in-redefining-the-hr-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 9<\/strong>: The Role of AI in HR<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-10-recap-building-compensation-models-that-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 10<\/strong>: Building Compensation Models That Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-11-recap-chros-as-architects-of-business-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 11<\/strong>: The Future of HR Leadership: CHROs as Architects of Business Strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-12-recap-branding-strategies-internally-and-externally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 12<\/strong>: Path to CHRO: Branding Strategies Internally and Externally<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-13-recap-balancing-ai-and-people-centric-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 13<\/strong>: HR Crossroads: Balancing AI and People-Centric Organizations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-14-recap-culture-led-growth-and-values-driven-leadership\/\"><strong>Episode 14<\/strong>: Culture-Led Growth: How Values-Driven Leadership Fuels Performance and Profit<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-15-recap-ai-at-work\/\" id=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-15-recap-ai-at-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 15:<\/strong> AI at Work: AI Literacy, Strategy, and Adoption<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-16-leadership-reset-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 16: <\/strong>The Leadership Reset: Essential Leadership Skills for 2026 and Beyond<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-17-recap-ai-enabled-workforce-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 17:<\/strong> The Q1 Reset: Linking Performance to AI Readiness and Adoption<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-18-recap-ai-adoption-company-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 18<\/strong>: CHRO Playbook: Protecting Culture While Scaling AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-19-recap-ai-teammates-new-operating-model-for-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 19<\/strong>: AI Teammates: A New Operating Model for Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-20-building-ai-leadership-bench\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 20<\/strong>: Future-Ready Leaders: Building the AI Leadership Bench<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-gamechangers-episode-21-recap-ai-adoption-gap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 21: The AI Adoption Gap: The 80\/20 Problem No One\u2019s Talking About<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Join the conversation: Register for Episode 23<\/strong><\/h2>\n\n\n\n<p>Don\u2019t miss our next webinar, <a href=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\/episode-23\/the-trust-gap-ai-and-culture\" target=\"_blank\" rel=\"noreferrer noopener\">The Trust Gap: Culture Can&#8217;t Be Automated<\/a>, on <em>August 27, 2026 @ 11AM PST.<\/em><\/p>\n\n\n\n<p>Join us as we explore how HR leaders are rebuilding employee trust as AI reshapes the way work gets done\u2014and what it takes to hold culture together when automation and cost-cutting collide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.goprofiles.io\/resources\/hr-gamechangers\/episode-23\/the-trust-gap-ai-and-culture\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Register now<\/strong><\/a><strong> to stay ahead of the game <\/strong><a href=\"https:\/\/www.goprofiles.io\/blog\/hr-leadership-styles-2026-tech-trailblazer\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>in 2026 and beyond<\/strong><\/a><strong>!<\/strong><\/h4>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto py-2\">\n<h4 class=\"wp-block-heading  text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Build a culture of connection and recognition with GoProfiles<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.goprofiles.io\/signup?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=free-trial\" role=\"button\">Try for free<\/a>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4 py-2\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"448\" src=\"https:\/\/images.goprofiles.io\/blog\/content\/uploads\/2024\/09\/25215748\/goprofiles_blog_footer_cta_2x_2x-1.webp\" alt=\"\" class=\"wp-image-1010\" style=\"object-fit:cover\" 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