We sat down with Nicole Broomhead, Senior Marketing Operations Manager at Rad AI, to talk about how GoProfiles has become an integral part of daily life at the company. From cross-functional collaboration to culture-building, GoProfiles has helped Rad AI stay connected, aligned, and excited about recognizing each other.

About Rad AI

At Rad AI, a fast-growing healthcare technology company providing workflow solutions for radiologists, connection and collaboration aren’t just nice-to-haves—they’re mission-critical. As the company continues to scale and expand its global footprint, the leadership team has leaned into tools that support culture, connection, and employee engagement across departments and time zones.

One of the most impactful tools in their stack? GoProfiles. Check out our conversation with Rad AI’s VP of People, Janelle Henry, for more insights on creating a culture of recognition with GoProfiles. 

A Seamless Culture Driver for a Remote-First Company

As a remote-first company, Rad AI knew it needed intentional tools to foster team cohesion and transparency. GoProfiles offered more than just a dynamic org chart—it created a foundation for recognition, discovery, and deeper human connection.

Nicole, who joined shortly after GoProfiles was implemented, was immediately impressed.

“I have never seen this type of engagement, internal communication, and connectivity that I’ve seen from GoProfiles. Both as a personal user but also company-wide, it’s improved team collaboration, supporting each other, and driving a culture of expressing gratitude and celebrating wins together.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

Whether it’s discovering where a coworker lives or learning about their passions outside of work, GoProfiles has helped Rad AI build a culture rooted in recognition and connection—even from miles apart.

Creating a Daily Habit of Engagement

GoProfiles has become so ingrained in Rad AI’s culture that employees check it as part of their regular routines. Nicole herself uses it frequently throughout the week.

“I honestly find myself checking GoProfiles probably three to four times a week. You go looking for a particular answer and end up finding out all this additional information about coworkers that builds connections.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

That frequency isn’t just anecdotal. With a dedicated Slack channel for GoProfiles updates—aptly named #gratitude—recognition is always just a click away. The Slack integration means birthdays, anniversaries, and Bravos are celebrated in real-time, further encouraging engagement.

“If someone were to look at our Slack and go to our GoProfiles channels, we are hitting every emoji button on every GoProfiles notification we get. It really has built a lot of our company culture.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

Bravos, Recognition, and Real Impact

One of the most beloved features at Rad AI is Bravos—public recognition shout-outs that highlight a teammate’s effort or impact, whether big or small. And the team doesn’t hold back.

In just one month, over 100 Bravos were shared within the company—an incredible number for a team of roughly 140.

“It is encouraged by all of our leadership team to actively use GoProfiles and celebrate any achievements—huge projects, something minor, or something a colleague helped you out with. Nothing is too small to celebrate in our opinion.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

This culture of constant appreciation has a ripple effect. Nicole noted that the act of giving and receiving Bravos has shifted team dynamics and encouraged people to respond more quickly to support each other.

By creating friendly competition through employee recognition leaderboards, GoProfiles encourages the Rad AI team to bring their best selves to work and go above and beyond to help their coworkers.

“We’ve seen GoProfiles create healthy competition. Instead of ignoring a Slack message for a few days, someone might think twice and go ahead and help out. It promotes a more dynamic and collaborative environment.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

Values in Action

Beyond built-in features, Rad AI has taken things a step further by integrating its company values directly into GoProfiles. Customizing recognition based on what the company stands for has deepened the meaning behind each Bravo.

“Bravo customization and being able to further instill why people are doing the work that they do has really been a big advantage to us recently as we’ve almost tripled our team.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

This personal and values-driven approach reinforces not only what gets recognized but why it matters, helping to align teams around shared goals.

Would Rad AI Recommend GoProfiles?

Without hesitation.

“I would definitely recommend GoProfiles to a company of any size—whether you’re in-person or remote. I’ve seen the strongest culture, collaboration, and excitement to support and learn more about each other here than I have at any other role. GoProfiles is a huge reason that exists.”

—Nicole Broomhead, Sr. Marketing Operations Manager @ Rad AI

And if she ever moved on from Rad AI?

“If I were to leave Rad AI, I would definitely recommend GoProfiles to my next employer as well.”

At Rad AI, GoProfiles isn’t just a tool—it’s a cultural cornerstone. From organic recognition to leadership engagement, from daily check-ins to Slack-powered celebrations, GoProfiles has helped Rad AI turn everyday interactions into meaningful moments of connection.

If you’re looking for a way to scale culture, celebrate your people, and build deeper team engagement—especially in a remote-first environment—take a page from Rad AI’s playbook and make GoProfiles a daily habit.

About GoProfiles

GoProfiles is an AI-powered employee hub and directory featuring rich employee profiles, peer recognition, org chart software, and an AI-powered company directory. Syncing people data from any HRIS and encompassing employee achievements, skills, and interests, GoProfiles makes it possible to ask questions like “who can help me design a pitch deck?” or even “who likes basketball?” to foster stronger employee connections, improve collaboration, and build a thriving culture.