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HR GAMECHANGERS: EPISODE 22

HR Convergence: Building the People Experience Playbook

HR Convergence: Building the People Experience Playbook

SPEAKERS FROM

Sirius XM logo Mercedes-Benz logo Iron Mountain logo

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SPEAKERS
Kerrya Allen, Associate Director, Organizational Communications, SiriusXM
Kerrya Allen

Associate Director, Organizational Communications, SiriusXM

Christina Frantom, Internal Communications Lead, Mercedes-Benz
Christina Frantom

Internal Communications Lead, Mercedes-Benz

Jeremy Lang, Internal & Executive Communications Leader, ex. Iron Mountain
Jeremy Lang

Internal & Executive Communications Leader, ex. Iron Mountain

MODERATOR
Vernon Ross, Executive Communications and AI Strategist
Vernon Ross

Executive Communications and AI Strategist

About this event

Almost every organization can describe its employee experience. Far fewer can show you the playbook behind it — the system that turns internal comms, HR, and employer brand into a single connected experience. In Episode 22 of HR GameChangers, internal comms and employer brand leaders shared what belongs in a people experience playbook — from measuring the value of prevention, not just the fix, to defining what good communication looks like at every level, to designing for a workforce that keeps changing.
During this session, speakers covered:
  • Start at the Bottom: Why starting at the top with something big and aspirational stalls — and what flipping the sequence looks like in practice
  • Change Isn't the Hard Part: The change is a moment, the communication is everything after — and leadership, culture, and operations all have to move together
  • Put a Number on Prevention: Prevention doesn't show up in a dashboard — and unmeasured programs are the first to lose budget
  • Choice at Every Touch Point: No employee has a static experience, even across their own time at a company — and a program that doesn't adapt expires fast
  • The Translation Layer: Why a single C-suite message pushed down to the frontline no longer works — and why managers are where that message turns personal

Building the playbook is a design problem before it's a documentation one. Employee experience works when it's treated as a system to design, document, and measure — not a series of disconnected programs.

👉 Stay tuned for future episodes of HR GameChangers, where forward-thinking HR leaders share practical insights and bold ideas shaping the future of work.

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Key takeaways

Flip the Sequence

Employee experience is defined at the top and delivered at the bottom. Closing that distance starts with what each group needs.

Measure the Prevention

The value of comms and HR is in what they prevent. Unless it's measured, budget goes elsewhere.

Design For Change

What employees need keeps changing. Design touch points that give people a choice.

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